About Us

About SleepyNico

SleepyNico is an award-winning baby brand based in the heart of Suffolk.

We design, create and sell a beautiful selection of bespoke baby slings and toddler carriers along with a host of accessories.

All our carriers are made in the UK by dedicated seamstresses and tested to British safety standards.

The SleepyNico story

SleepyNico baby carriers were first made in London in 2008 when two like-minded mothers called Maria and their sons, both called Nico, designed a baby carrier that combined simplicity and beauty.

The business was then run by mother-of-two Angeline Braidwood for 8 years, who bought a sling when her first daughter was tiny and loved the product so much she ended up buying the company too.

Her vision has helped make SleepyNico a leading brand name here in the UK.

Then in 2020 the business was carefully handed over to Lynsey Morgan, mother of two and a babywearing consultant for 7 years running Mama Sling and Hannah Ettrick, mother of three with a lovely eco conscious business Fresh Baby. Joining forces to keep Sleepy Nico thriving within the UK. 

They have both loved and owned their own Sleepy Nico's for years.

It’s product range has expanded to include a toddler carrier along with a “pick and mix” option to offer parents control over fabric and colours.

In 2016 the business won silver awards in the Prima Baby and Toddler Awards and Gentle Parenting Awards and was listed in the top 10 sling manufacturers rated by Sling Librarians.

It was also named as one of the Future50 – 50 high-growth organisations based in East Anglia.

Our ethos

We want to enable families to spend time together, and to enjoy the closeness and freedom that carrying your child brings.

We are a British brand which thrives on the imagination of its customers.